Photo Gallery: View impressions of the event
Save the date: Check back in the coming weeks for information on next year’s Rethinking Pharma, October 2013 in Germany.
We are delighted to announce the participation of Rudolf Strohmeier, Deputy Director General of DG Research and Innovation, European Commission at this year’s "Rethinking Pharma" Summit. Mr Strohmeier will give an international keynote on "Innovate to collaborate – Ten theses on the future of collaboration between payers and the industry". Welcome on board.
Berlin/Düsseldorf, 19 September 2012. Traditional business models in the pharmaceutical industry are slowly dying out: Over two thirds of the European and US decision-makers in the pharmaceutical sector no longer regard traditional strategies and marketing channels as viable, according to a study by Booz & Company, published in May. The challenge for decision-makers is to now seek out new approaches to cushion the shrinking margins, expiring patents and growing regulatory pressures. The Rethinking Pharma Summit” – a multinational melting pot of ideas for the pharmaceutical industry that is being organised for the first time by Euroforum on the 8 and 9 November in Berlin, chaired by Dr Michael Müller (CEPTON Strategies) and Prof Dr Jürgen Wasem (University Duisburg-Essen) – will demonstrate the opportunities being offered by new services, unusual cooperation agreements and fresh solutions. Read more..