„Get your healthy dose of innovation – save the date!“

Around the globe: Chairman Michael Müller welcomed more than 30 international innovation leaders on stage to present their ideas and strategies.

During the speed networking session of the first day, delegates got to know each other right from the start.

Various formats such as round tables and panels to chose from guaranteed in-depth discussions and a vivid exchange of ideas and innovations.

Wanted: Scrip Award winner John Watson from Covance in the US gave insights into his perspective on emerging business models to improve R&D productivity.

This was Rethinking Pharma 2012!


Have your say! Hear what our delegates and speakers think of Rethinking Pharma

Photo Gallery:  View impressions of the event

Save the date:  Check back in the coming weeks for information on next year’s Rethinking Pharma, October 2013 in Germany.

International Keynote: Rudolf Strohmeier

We are delighted to announce the participation of Rudolf Strohmeier, Deputy Director General of DG Research and Innovation, European Commission at this year’s "Rethinking Pharma" Summit. Mr Strohmeier will give an international keynote on "Innovate to collaborate – Ten theses on the future of collaboration between payers and the industry". Welcome on board.

Pharmaceutical sector: Fresh business ideas instead of outdated concepts

Berlin/Düsseldorf, 19 September 2012. Traditional business models in the pharmaceutical industry are slowly dying out: Over two thirds of the European and US decision-makers in the pharmaceutical sector no longer regard traditional strategies and marketing channels as viable, according to a study by Booz & Company, published in May. The challenge for decision-makers is to now seek out new approaches to cushion the shrinking margins, expiring patents and growing regulatory pressures. The Rethinking Pharma Summit” – a multinational melting pot of ideas for the pharmaceutical industry that is being organised for the first time by Euroforum on the 8 and 9 November in Berlin, chaired by Dr Michael Müller (CEPTON Strategies) and Prof Dr Jürgen Wasem (University Duisburg-Essen) – will demonstrate the opportunities being offered by new services, unusual cooperation agreements and fresh solutions. Read more..